These markets are conversations.
So what do we do? The marketing plan for Voss is to join the conversation. Voss has already begun to listen by improving their Internal Carbon Reductions.
According to vosswater.com, “The first step in our journey to become CARBON NEUTRAL was to take a comprehensive look at our carbon footprint. While many companies look at only the impact of their operations, we wanted to understand the full scope of Voss’ impact on the Earth. We took into account every single detail of our product lifecycle, from raw materials to ultimate disposal, and offset the full footprint.
After completing the product lifecycle analysis, we were able to take a deep look at the ways in which we can internally reduce our carbon emissions. With this information, we have taken additional measures to ensure a sustainable, Earth-conscious product lifecycle.
In order to offset our full carbon footprint, Voss has invested in two high-quality carbon offset projects in the US and China, making us a CARBON NEUTRAL company. These projects provide authentic, permanent and third-party verified emissions reductions, and Voss has committed to purchasing 30,000 tonnes of carbon offsets from these projects to account for our full footprint."
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