Okay..so I think I'm on to something. Voss Artesian Water is collected from a confined underground aquifer - a water-bearing, impermeable layer of rock, sand or ice. The water is protected by these layers and never comes in contact with air or other pollutants.
My 1st idea is to have someone licking the side of a mountain. People will be driving by looking like what are these people doing?
Someone finally stops their car and inquires what they are doing and the licker says "only the purest water comes from these rocks!" This could be a viral video on an interactive site for a community of voss drinkers.
We could even have a video game where you have you have the same character dying of thirst and looking for VOSS water to keep him alive. Sorta like a SIMS game. The drink of water would increase the players energy levels, help his body fight cold and infections, help increase his mental and physical performance, improve his concentration and reaction time, allow for proper digestion and help the body flush out harmful toxins, help his body stay cool, and keep his skin healthy and youthful. Lack of water or water from a different source (like Spring Water, Purified Water, Mineral Water, Naturally Sparkling Water, or Well Water) will decease all of the above mentioned and may cause death of the character. Some of the types of water could even be other competitors such as Dasani, Aquafina, etc.
Apps could even be created from this game for cell phone users to download.
Wednesday, August 26, 2009
Wednesday, August 19, 2009
Luxury in a bottle…
With a classic cylindrical bottle, Voss artesian water from Norway is the latest must-have for thirsty diners and revellers at the UK's top restaurants, bars and hotels.
“A sip of Voss is like drinking fresh air,” the company claims, and consumers across the UK are loving it. And what great times it is for bottled water these days – according to statistics, sales of bottled water on the British Isles increased by nearly 50% between 2000 and 2004. Last year it rose another 5.3% to 2,170 million litres – that is nearly £1,600 million in retail sales. Over half of adults in the UK are drinking bottled water and sales are forecasted to rise at an annual rate of 6-8% to almost 3,000 million litres by 2010. The outlook for Norwegian artesian water is promising.
So what’s artesian water? Well, it’s water collected from a confined, underground aquifer - a water-bearing, impermeable layer of rock, sand or ice. When tapped into, the aquifer is pressurised enough to mallow water to rise up naturally through the ground without the use of mechanical pumps. Because the water is protected by this impermeable layer, it does not come into contact with the air or other pollutants. Voss artesian water comes from an aquifer in the pristine nature in southern Norway, protected from pollutants by layers of rock and ice, claimed to be producing pure water unlike any other. The water boasts a low mineral content and is free of sodium, and it's recognised as one of the purest bottles of water available with minimal TDS (total dissolved solids).
Looking good…
Voss is as much about its packaging as what's inside. Its cylindrical bottle, resembling that of a perfume bottle, has become an instantly recognisable trademark. The idea for the whole concept took shape when Christopher Harlem, who founded Voss with childhood friend Ole Christian Sandberg, was studying in San Francisco. He noticed that many of his fellow students were carrying water bottles as much for show-off as to obey their thirst. Together with Sandberg, he saw an opportunity to introduce pure Norwegian water onto the market and after extensive research they decided to 'provide only the highest quality water - to the highest quality accounts - in the highest quality package.' After a struggle to get the attention of creative design agencies in both Norway and in New York, they finally triggered interest from Neil Kraft, former creative director to Calvin Klein. Kraft and his team presented the Norwegians with numerous bottle designs before agreeing on cylindrical shape. The design was inspired by both the purity of the untouched source and by fragrance experts who define brands by developing brand personality through a unique bottle and overall packaging. Kraft said of the process: "We utilise the depth of our experience in understanding how to create a personality that differentiates itself though the entire experience and reflects the true essence of the brand."
Voss water launched in April 2000 after a period spent finding a manufacturer that could produce this particular type of bottle. The product slowly became a must-have at exclusive bars, clubs, hotels and restaurants across the world. Today, the two founders have gone separate ways, but are still close friends – it's Sandberg who runs the Voss brand whilst Harlem is in charge of his family business in Norway. Six years after its launch, the Voss adventure is still flowing into new markets, possibly due to what Kraft says is "a new way to think about water. Beyond refreshing...to beautiful."
Source:
http://www.norway.org.uk/business/news
“A sip of Voss is like drinking fresh air,” the company claims, and consumers across the UK are loving it. And what great times it is for bottled water these days – according to statistics, sales of bottled water on the British Isles increased by nearly 50% between 2000 and 2004. Last year it rose another 5.3% to 2,170 million litres – that is nearly £1,600 million in retail sales. Over half of adults in the UK are drinking bottled water and sales are forecasted to rise at an annual rate of 6-8% to almost 3,000 million litres by 2010. The outlook for Norwegian artesian water is promising.
So what’s artesian water? Well, it’s water collected from a confined, underground aquifer - a water-bearing, impermeable layer of rock, sand or ice. When tapped into, the aquifer is pressurised enough to mallow water to rise up naturally through the ground without the use of mechanical pumps. Because the water is protected by this impermeable layer, it does not come into contact with the air or other pollutants. Voss artesian water comes from an aquifer in the pristine nature in southern Norway, protected from pollutants by layers of rock and ice, claimed to be producing pure water unlike any other. The water boasts a low mineral content and is free of sodium, and it's recognised as one of the purest bottles of water available with minimal TDS (total dissolved solids).
Looking good…
Voss is as much about its packaging as what's inside. Its cylindrical bottle, resembling that of a perfume bottle, has become an instantly recognisable trademark. The idea for the whole concept took shape when Christopher Harlem, who founded Voss with childhood friend Ole Christian Sandberg, was studying in San Francisco. He noticed that many of his fellow students were carrying water bottles as much for show-off as to obey their thirst. Together with Sandberg, he saw an opportunity to introduce pure Norwegian water onto the market and after extensive research they decided to 'provide only the highest quality water - to the highest quality accounts - in the highest quality package.' After a struggle to get the attention of creative design agencies in both Norway and in New York, they finally triggered interest from Neil Kraft, former creative director to Calvin Klein. Kraft and his team presented the Norwegians with numerous bottle designs before agreeing on cylindrical shape. The design was inspired by both the purity of the untouched source and by fragrance experts who define brands by developing brand personality through a unique bottle and overall packaging. Kraft said of the process: "We utilise the depth of our experience in understanding how to create a personality that differentiates itself though the entire experience and reflects the true essence of the brand."
Voss water launched in April 2000 after a period spent finding a manufacturer that could produce this particular type of bottle. The product slowly became a must-have at exclusive bars, clubs, hotels and restaurants across the world. Today, the two founders have gone separate ways, but are still close friends – it's Sandberg who runs the Voss brand whilst Harlem is in charge of his family business in Norway. Six years after its launch, the Voss adventure is still flowing into new markets, possibly due to what Kraft says is "a new way to think about water. Beyond refreshing...to beautiful."
Source:
http://www.norway.org.uk/business/news
Wednesday, August 12, 2009
fake a publicity stunt?
voss is a over glamorized water brand associated with by many elites and snobs who are begging for their spot in the lime light. i don't think voss needs to introduce their brand to new loyalists. their not necessarily trying to raise awareness. so let's focus on continuity. what if voss faked a publicity stunt much like their high empowered drinkers do everyday on social media forums? How awesome could that be? maybe we can have pickers marching with signs that rave about how great voss tastes. that just might be interesting...
just a thought
perhaps i am a bit tired
lar..what do you propose?
-cf
just a thought
perhaps i am a bit tired
lar..what do you propose?
-cf
Wednesday, August 5, 2009
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