How it all ties in

The gaming concept will be paired with viral videos advertising your need for water. Viral videos will be posted on YouTube to bring attention to the Voss brand. This will reach a broader target audience and show them that Voss water is youthful, fun and exciting. The video game will roll out after the launch of the videos.

As mentioned before, there will be a character dying of thirst and looking for VOSS water to keep him alive. Sorta like a SIMS game. The drink of water would increase the players energy levels, help his body fight colds and infections, help increase his mental and physical performance, improve his concentration and reaction time, allow for proper digestion and help the body flush out harmful toxins, help his body stay cool, and keep his skin healthy and youthful. Lack of water or water from a different source (like Spring Water, Purified Water, Mineral Water, Naturally Sparkling Water, or Well Water) will decease all of the above mentioned and may cause death of the character. Some of the types of water will be competitors such as Dasani, Aquafina, etc.

The video game will be launched on a separate Voss interactive website with a community of followers: www.vosslife.com. All of the original "Death by Thirst" flash videos will be on the site as well as the game and open forums for discussions to initiate.

Big Bang Hite: Kill the Thirst Game

This may be a good one if it will open. This game is more of a lifestyle game. This game is more like the concept I have for Voss.

http://community.livejournal.com/yg_bigbang/1056716.html

Other launches to tie in video game

We would also launch videos on YouTube that demonstrate how hectic life could be without water. See example-The Water Cooler:

http://www.funflashgames.com/The-Water-Cooler.html

Dig Out game

Here is another game. This one is about a thirsty kid who shoveling snow from neighbors driveways.

http://www.flash-game.net/game/71/dig-out.html

Game Simulation

Play The Great Escape on Flash-Game.net

The game is much like this but with Voss Water in place of all the calcium supplements. And of course other water sources would make the players life dwindle, eventually leading to death.


Source:
The Great Escape on Flash-Game.net

Creative Brief

We are advertising to show younger consumers that Voss artesian water is fun and active and not as snobby as previously thought

We are talking to men and women between the ages of 18-29

They currently think that Voss artesian water a over glamorized water brand carried in the hands of many elites, snobs, celebrities and socialites who want to show-off

We would like them to think that a sip of Voss is like drinking fresh air

The most persuasive idea we can convey is that Voss artesian water is the freshest and purest water and it's consumption is essential to healthy living.

The feel is easy, on-the-go, beneficial, healthy, live long

The expression is exciting, fun, youthful

Marketing Strategy

Because our product is existing the Marketing Strategy is Market Development. We are introducing Voss water to a new younger market. A nationwide launch of our gaming campaign will be introduced Spring 2010.