Death by thirst

Okay..so I think I'm on to something. Voss Artesian Water is collected from a confined underground aquifer - a water-bearing, impermeable layer of rock, sand or ice. The water is protected by these layers and never comes in contact with air or other pollutants.

My 1st idea is to have someone licking the side of a mountain. People will be driving by looking like what are these people doing?
Someone finally stops their car and inquires what they are doing and the licker says "only the purest water comes from these rocks!" This could be a viral video on an interactive site for a community of voss drinkers.

We could even have a video game where you have you have the same character dying of thirst and looking for VOSS water to keep him alive. Sorta like a SIMS game. The drink of water would increase the players energy levels, help his body fight cold and infections, help increase his mental and physical performance, improve his concentration and reaction time, allow for proper digestion and help the body flush out harmful toxins, help his body stay cool, and keep his skin healthy and youthful. Lack of water or water from a different source (like Spring Water, Purified Water, Mineral Water, Naturally Sparkling Water, or Well Water) will decease all of the above mentioned and may cause death of the character. Some of the types of water could even be other competitors such as Dasani, Aquafina, etc.

Apps could even be created from this game for cell phone users to download.