We are advertising to show younger consumers that Voss artesian water is fun and active and not as snobby as previously thought
We are talking to men and women between the ages of 18-29
They currently think that Voss artesian water a over glamorized water brand carried in the hands of many elites, snobs, celebrities and socialites who want to show-off
We would like them to think that a sip of Voss is like drinking fresh air
The most persuasive idea we can convey is that Voss artesian water is the freshest and purest water and it's consumption is essential to healthy living.
The feel is easy, on-the-go, beneficial, healthy, live long
The expression is exciting, fun, youthful
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