How it all ties in

The gaming concept will be paired with viral videos advertising your need for water. Viral videos will be posted on YouTube to bring attention to the Voss brand. This will reach a broader target audience and show them that Voss water is youthful, fun and exciting. The video game will roll out after the launch of the videos.

As mentioned before, there will be a character dying of thirst and looking for VOSS water to keep him alive. Sorta like a SIMS game. The drink of water would increase the players energy levels, help his body fight colds and infections, help increase his mental and physical performance, improve his concentration and reaction time, allow for proper digestion and help the body flush out harmful toxins, help his body stay cool, and keep his skin healthy and youthful. Lack of water or water from a different source (like Spring Water, Purified Water, Mineral Water, Naturally Sparkling Water, or Well Water) will decease all of the above mentioned and may cause death of the character. Some of the types of water will be competitors such as Dasani, Aquafina, etc.

The video game will be launched on a separate Voss interactive website with a community of followers: www.vosslife.com. All of the original "Death by Thirst" flash videos will be on the site as well as the game and open forums for discussions to initiate.